Meet in Place is the latest start-up looking to disrupt the office
rental market by offering on-demand flexible meeting room hire.
Founder Yaron Kopel outlines his mission to Sam Forsdick
There was once a time when setting up a business meant the owner
would have to sign a long-term contract to rent an office to
In recent years, this has become an increasingly old-fashioned
model as providers like WeWork have been propelled into unicorn
territory by shaking up the marketplace with sleek, shared
workspaces for start-ups and freelancers to use on a flexible
Meet in Place is the latest company to enter this space, although
founder and CEO Yaron Kopel shuns any comparisons by emphasising
the key difference – its offer is to provide on-demand meeting
spaces, not desks.
Where did the concept for Meet in Place come from?
Yaron was initially looking to pitch another concept to an investor
when he came up with the idea for Meet in Place.
He says: “I was approaching Howard Schulz, the founder of
Starbucks, and I wanted to show him an idea I had.
“We tried to set up a meeting and his secretary got back to me and
said, ‘Howard can meet you next Thursday at 9am in Union Square,
“Where do you book for a meeting like that? I had a presentation
I’d been working on for six months and needed his full attention.”